Methodology

[financial year data 2009-2010]

• Qualitative

Semi-structured interviews, face-to-face and telephone, group sessions, observation
 

• Quantitative

Online surveys, face-to-face or telephone interviews, self-administered questionnaires
A panel of 1,500 pharmacists
 

• Media and content analysis

Media-image barometer, editorial analysis
 

• Other

Benchmarking, semiotics, eye-tracking,desk-based research...