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Corporate Communications : awareness, image and reputation surveys, annual report analysis
Internal Communications : internal communication audits, readership, intranet, and convention surveys
Media relations : press image barometer, operation assessment, analysis of opinion leaders‘ views, media monitoring
Events & Sponsoring : brand identity surveys, marketing surveys, name testing, advertisement pre-testing, customer satisfaction surveys
Branding : brand identity surveys, marketing surveys, name testing, advertisement pre-testing
Marketing Communication : customer satisfaction surveys, assessment of direct marketing campaigns
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Methodology
Qualitative research : interviews, focus groups, etc.
Quantitative research : face-to-face settings, telephone interviews, self-administered questionnaires
Benchmarking
Content analysis
Online surveys
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| Benchmarking |
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A methodology not often employed in the fields of communications and marketing , benchmarking consists of drawing inspiration from the best practices in order to match them and surpass them. Both a helpful tool in the decision-making process and a factor of innovation and progress, benchmarking can focus on rival companies as well as those working in other fields, thereby further enriching its results.
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| Training |
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Co-authors of the book “A Guide to Measuring Communication”, which is distributed to Renault’s communication managers, Occurrence’s founders regularly hold seminars on this topic, either alone or in partnership (with institutions such as Celsa, Stratégies, UJJEF, etc.)Furthermore, Occurrence has an assent number which allows it to conduct government-recognised training sessions.
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| Presse image |
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Beyond its quantity, what is the content of your media coverage ? Occurrence has developed a unique press analysis methodology, which combines quantitative and qualitative approaches and which can monitor written, audiovisual and online media. As a result, it is possible to : evaluate the impact of an event or of a product launching, develop a barometer of your press image, monitor your rivals, adapt your press relation strategy in times of crisis
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| Opinion leaders |
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Journalists, elected officials, finance professionals, manufacturers… Occurrence surveys these actors whose discourse or actions may have an impact on your reputation. Our experience in sensitive fields, controversial subjects and crises enables us to interview these actors while guaranteeing a profound and constructive dialogue.
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If you would like to discover some of the studies conducted by Occurrence in greater detail, or if you have further questions, please write to info@occurrence.fr
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